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Can I add UTM parameters to a QR Code?
Add custom UTM parameters to track your QR Codes
If you are using Website, Social links or any type of content which allows you to insert a link, you can add UTM parameters to it. The data can then be viewed on Google Analytics, for example.
In the case of Website QR Codes, enter the URL of your website, blog, social media profile, etc. under "Link", followed by the UTM parameter.